{"id":1753,"date":"2023-11-01T13:07:30","date_gmt":"2023-11-01T05:07:30","guid":{"rendered":"https:\/\/www.mypbx.com.hk\/blog\/?p=1753"},"modified":"2023-11-01T17:18:20","modified_gmt":"2023-11-01T09:18:20","slug":"crm-%e7%b3%bb%e7%b5%b1%e5%a6%82%e4%bd%95%e5%b9%ab%e5%8a%a9%e5%af%a6%e6%96%bd-omo-%e8%a1%8c%e9%8a%b7-%e4%b8%a6%e6%8f%90%e4%be%9b%e5%80%8b%e4%ba%ba%e5%8c%96%e6%9c%8d%e5%8b%99","status":"publish","type":"post","link":"https:\/\/www.mypbx.com.hk\/blog\/crm-%E7%B3%BB%E7%B5%B1%E5%A6%82%E4%BD%95%E5%B9%AB%E5%8A%A9%E5%AF%A6%E6%96%BD-omo-%E8%A1%8C%E9%8A%B7-%E4%B8%A6%E6%8F%90%E4%BE%9B%E5%80%8B%E4%BA%BA%E5%8C%96%E6%9C%8D%E5%8B%99\/","title":{"rendered":"CRM \u7cfb\u7d71\uff1a\u5be6\u65bd OMO \u884c\u92b7\u7684\u95dc\u9375\uff0c\u500b\u4eba\u5316\u670d\u52d9\u5438\u5f15\u6d88\u8cbb\u8005\u56de\u6d41"},"content":{"rendered":"\n<p>\u5728\u73fe\u4ee3\u6578\u4f4d\u6642\u4ee3\uff0c\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u884c\u70ba\u548c\u9700\u6c42\u6b63\u5728\u4e0d\u65b7\u6f14\u8b8a\uff0c\u800c\u4f01\u696d\u4e5f\u9700\u8981\u4e0d\u65b7\u5275\u65b0\u4ee5\u6eff\u8db3\u9019\u4e9b\u8b8a\u5316\u3002\u5176\u4e2d\uff0cOMO\u884c\u92b7\u6210\u70ba\u4e86\u4e00\u7a2e\u8da8\u52e2\u6027\u7684\u7b56\u7565\uff0c\u65e8\u5728\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u7121\u7e2b\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u672c\u6587\u5c07\u63a2\u8a0eOMO\u884c\u92b7\u7684\u6982\u5ff5\u3001\u7279\u9ede\uff0c\u4ee5\u53ca\u8207O2O\u7684\u5dee\u7570\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9996\u5148\u4ec0\u9ebc\u662f OMO ?<\/h2>\n\n\n\n<p>OMO \u884c\u92b7\uff0c\u5168\u540d\u70ba Online Merges Offline\uff0c\u5373\u7dda\u4e0a (\u7db2\u7ad9\u3001\u7db2\u5e97) \u8207\u7dda\u4e0b (\u5be6\u9ad4\u5e97\u8216) \u76f8\u7d50\u5408\u7684\u884c\u92b7\u7b56\u7565\u3002\u5b83\u5c07\u6578\u4f4d\u79d1\u6280\u8207\u5be6\u9ad4\u5546\u5e97\u76f8\u7d50\u5408\uff0c\u71df\u9020\u51fa\u4e00\u500b\u7121\u7e2b\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u8b93\u6d88\u8cbb\u8005\u80fd\u5920\u5728\u4e0d\u540c\u901a\u8def\u9593\u6d41\u66a2\u5730\u5207\u63db\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u96f6\u552e\u5546\u53ef\u4ee5\u900f\u904e\u7db2\u8def\u5e73\u53f0\u63d0\u4f9b\u5546\u54c1\u8cc7\u8a0a\u3001\u7db2\u4e0a\u4e0b\u55ae\uff0c\u4e26\u8b93\u6d88\u8cbb\u8005\u5728\u5be6\u9ad4\u5e97\u9762\u4e2d\u9ad4\u9a57\u5be6\u969b\u5546\u54c1\uff0c\u751a\u81f3\u53ef\u9032\u884c\u7dda\u4e0a\u652f\u4ed8\u6216\u7db2\u8def\u9810\u7d04\u53d6\u8ca8\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OMO \u884c\u92b7\u7684\u512a\u52e2<\/h2>\n\n\n\n<p>\u5982\u679c\u53ea\u662f\u7dda\u4e0a\u7dda\u4e0b\u4e92\u76f8\u5c0e\u6d41\uff0c\u9019\u4e0d\u8db3\u4ee5\u767c\u63ee OMO \u7684\u512a\u52e2\uff0cOMO \u884c\u92b7\u65e8\u5728\u63d0\u4f9b\u7121\u7e2b\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u589e\u5f37\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u4fc3\u4f7f\u4ed6\u5011\u518d\u6b21\u56de\u8a2a\uff0c\u63d0\u5347\u696d\u7e3e\u3002\u5b83\u6eff\u8db3\u6d88\u8cbb\u8005\u8de8\u901a\u8def\u56de\u8a2a\u7684\u52d5\u6a5f\u548c\u9ad4\u9a57\uff0c\u540c\u6642\u5e6b\u52a9\u9580\u5e02\u4eba\u54e1\u9069\u61c9\u6578\u4f4d\u5316\u8da8\u52e2\uff0c\u63d0\u5347\u5168\u901a\u8def\u92b7\u552e\u8868\u73fe\u3002<\/p>\n\n\n\n<p>\u800c\u4e14\u52a0\u4e0a\u6574\u5408<strong><a href=\"https:\/\/www.intimatesystem.com\/?Inloyalty\" target=\"_blank\" rel=\"noreferrer noopener\">\u6703\u54e1\u7cfb\u7d71<\/a><\/strong>\u5f8c\uff0c\u6d88\u8cbb\u8005\u4e0d\u8ad6\u5728\u7db2\u5e97\u6216\u9580\u5e02\uff0c\u90fd\u80fd\u88ab\u8fa8\u8b58\u70ba\u540c\u4e00\u4f4d\u6703\u54e1\uff0c\u540c\u6b65\u7d2f\u7a4d\u6d88\u8cbb\u63d0\u5347\u6703\u54e1\u7d1a\u5225\u3001\u7a4d\u5206\u7b49\u7b49\u3002\u5c0d\u54c1\u724c\u800c\u8a00\uff0c\u638c\u63e1\u6703\u54e1\u6578\u64da\u5f8c\uff0c\u80fd\u9032\u4e00\u6b65\u5206\u6790\u4e0d\u540c\u5ba2\u7fa4\u7684\u6d88\u8cbb\u7d00\u9304\u8207\u5546\u54c1\u504f\u597d\uff0c\u898f\u5283\u66f4\u7cbe\u6e96\u7684\u7dda\u4e0a\u7dda\u4e0b\u884c\u92b7\u7b56\u7565\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u56de\u6d41\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OMO \u8207 O2O \u7684\u5dee\u5225<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>OMO<\/strong><\/td><td><strong>O2O<\/strong><\/td><\/tr><tr><td>\u7cfb\u7d71\u6574\u5408<\/td><td>\u6574\u5408\u54c1\u724c\u96fb\u5546\u3001\u9580\u5e02 <a href=\"https:\/\/www.intimatesystem.com\/?Inloyalty\" target=\"_blank\" rel=\"noreferrer noopener\">POS<\/a>\/ERP\uff0c<br>\u4ee5\u53ca\u6703\u54e1\u7cfb\u7d71<\/td><td>\u7dda\u4e0a\u7dda\u4e0b\u7cfb\u7d71\u672a\u5b8c\u5168\u6574\u5408<\/td><\/tr><tr><td>\u6d88\u8cbb\u8005\u9ad4\u9a57<\/td><td>\u884c\u92b7\u6d3b\u52d5\u3001\u6703\u54e1\u8eab\u5206\/\u6b0a\u76ca\u4e00\u81f4\uff0c<br>\u54c1\u724c\u9ad4\u9a57\u4f73<\/td><td>\u7dda\u4e0a\u7dda\u4e0b\u7684\u512a\u60e0\u8cc7\u8a0a\u3001\u6703\u54e1\u6b0a\u76ca\u672a\u6574\u5408\uff0c<br>\u6613\u9020\u6210\u6d88\u8cbb\u8005\u6df7\u6dc6<\/td><\/tr><tr><td>\u9580\u5e02\u5e97\u54e1\u92b7\u552e<\/td><td>\u7121\u8ad6\u6d88\u8cbb\u8005\u5728\u7dda\u4e0a\u3001\u7dda\u4e0b\u8cfc\u8cb7\uff0c<br>\u696d\u7e3e\u7686\u53ef\u6b78\u56e0\u7d66\u670d\u52d9\u4ed6\u7684\u5e97\u54e1<\/td><td>\u6d88\u8cbb\u8005\u82e5\u5728\u7dda\u4e0a\u8cb7\uff0c\u5e97\u54e1\u7b97\u4e0d\u5230\u696d\u7e3e\uff0c<br>\u53ef\u80fd\u4f7f\u5e97\u54e1\u6297\u62d2\u6578\u4f4d\u8f49\u578b\u653f\u7b56<\/td><\/tr><tr><td>\u54c1\u724c\u6578\u64da<br>\u6536\u96c6\u8207\u61c9\u7528<\/td><td>\u6574\u5408\u6d88\u8cbb\u8005\u6578\u64da\u3001\u5efa\u7acb\u7d71\u4e00\u7684\u6703\u54e1<br>\u8eab\u5206\uff0c\u4ee5\u5168\u89c0\u89d2\u5ea6\u898f\u5283\u884c\u92b7\u7b56\u7565\u3001<br>\u8fa8\u8b58\u92b7\u552e\u6a5f\u6703\u9ede<\/td><td>\u9867\u5ba2\u6578\u64da\u5206\u6563\u5728\u5404\u7cfb\u7d71\uff0c<br>\u4e0d\u5229\u5236\u5b9a\u5168\u76e4\u6027\u884c\u92b7\u898f\u5283<\/td><\/tr><tr><td>\u5546\u54c1\/\u8ca8\u6e90<br>\u8abf\u914d<\/td><td>\u9748\u6d3b\u914d\u8ca8\uff0c\u92b7\u552e\u6548\u7387\u9ad8<\/td><td>\u7dda\u4e0a\u7dda\u4e0b\u5eab\u5b58\u58c1\u58d8\u5206\u660e\u3001<br>\u7121\u6cd5\u4e92\u901a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5be6\u65bd<strong>\u5efa\u8a2d<\/strong> OMO ?<\/h2>\n\n\n\n<p>\u60a8\u9700\u8981\u628a\u7cfb\u7d71\u6574\u5408\uff0c\u628a\u54c1\u724c\u7684\u6d41\u91cf\u4f86\u6e90\u3001\u92b7\u552e\u884c\u70ba\u3001\u4ea4\u6613\u53ca\u6703\u54e1\u6578\u64da\u3001\u5546\u54c1\u8a02\u55ae\u8207 ERP \u7b49\u8cc7\u8a0a\u79fb\u65bc\u540c\u4e00\u500b\u6578\u64da\u4e2d\u5fc3\uff0c\u4e26\u9032\u884c\u6e05\u7406\u8207\u6574\u5408\uff0c\u624d\u80fd\u638c\u63e1\u5404\u500b\u74b0\u7bc0\u7684\u71df\u904b\u72c0\u6cc1\uff0c\u4e14\u91dd\u5c0d\u7576\u4e0b\u6216\u672a\u4f86\u7684\u7b56\u7565\uff0c\u505a\u6700\u5168\u76e4\u6027\u7684\u898f\u5283\uff0c\u4ee5\u7522\u751f\u6709\u50f9\u503c\u7684\u5546\u696d\u6c7a\u7b56\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.91app.com\/wp-content\/uploads\/OMO-2.jpg\" width=\"927\" height=\"516\" alt=\"\u96fb\u5546\u7269\u6d41\"><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u5716\u7247\u4f86\u6e90\uff1a\u300a<a href=\"https:\/\/www.91app.com\/2022-d2c-whitepaper\/?utm_source=media&amp;utm_medium=news&amp;utm_campaign=2022-d2c-whitepaper-advertorial\">2022 D2C \u54c1\u724c\u5546\u52d9\u767d\u76ae\u66f8<\/a>\u300b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRM \u7cfb\u7d71\u53ef\u4ee5\u5982\u4f55\u5e6b\u52a9\u5be6\u65bd OMO \u884c\u92b7?<\/h2>\n\n\n\n<p>\u70ba\u4e86\u6709\u6548\u5be6\u65bd OMO \u884c\u92b7\u4e26\u63d0\u4f9b\u500b\u4eba\u5316\u670d\u52d9\uff0c\u5efa\u8b70\u4f01\u696d\u4f7f\u7528 <a href=\"https:\/\/www.intimatesystem.com\/?Intimate%20CRM\" target=\"_blank\" rel=\"noreferrer noopener\">Intimate CRM\u7cfb\u7d71\uff08Intimate Customer Relationship Management\uff0cIntimate \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\uff09<\/a>\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f CRM \u7cfb\u7d71\u5982\u4f55\u5e6b\u52a9\u5be6\u65bd OMO \u884c\u92b7\u4e26\u63d0\u4f9b\u500b\u4eba\u5316\u670d\u52d9\u7684\u5e7e\u500b\u95dc\u9375\u9ede\uff1a<\/p>\n\n\n\n<ol>\n<li>\u5f9e\u591a\u500b\u6e20\u9053\u6536\u96c6\u6578\u64da \uff1aCRM\u7cfb\u7d71\u53ef\u4ee5\u96c6\u6210\u5404\u7a2e\u4f86\u6e90\u7684\u6578\u64da\uff0c\u5305\u62ec\u7db2\u7ad9\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u3001\u7dda\u4e0b\u5546\u5e97\u7b49\u3002\u9019\u4e9b\u6578\u64da\u63d0\u4f9b\u4e86\u95dc\u65bc\u6d88\u8cbb\u8005\u559c\u597d\u3001\u8cfc\u8cb7\u6b77\u53f2\u3001\u4e92\u52d5\u884c\u70ba\u7b49\u5bf6\u8cb4\u4fe1\u606f\uff0c\u6709\u52a9\u65bc\u500b\u4eba\u5316\u670d\u52d9\u7684\u5be6\u73fe\u3002<\/li>\n\n\n\n<li>\u5efa\u7acb 360 \u5ea6\u5ba2\u6236\u6a94\u6848 \uff1aCRM \u7cfb\u7d71\u53ef\u4ee5\u6574\u5408\u548c\u532f\u7e3d\u5404\u7a2e\u6578\u64da\uff0c\u5efa\u7acb\u4e00\u500b\u5168\u9762\u7684\u5ba2\u6236\u6a94\u6848\u3002\u9019\u5305\u62ec\u500b\u4eba\u57fa\u672c\u4fe1\u606f\u3001\u806f\u7e6b\u65b9\u5f0f\u3001\u8cfc\u8cb7\u6b77\u53f2\u3001\u5ba2\u6236\u670d\u52d9\u7d00\u9304\u7b49\u3002\u901a\u904e\u9019\u7a2e 360 \u5ea6\u8996\u5716\uff0c\u4f01\u696d\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6236\uff0c\u63d0\u4f9b\u66f4\u52a0\u500b\u4eba\u5316\u7684\u7522\u54c1\u548c\u670d\u52d9\u3002<\/li>\n\n\n\n<li>\u5206\u6790\u548c\u9810\u6e2c\u6d88\u8cbb\u8005\u884c\u70ba \uff1aCRM \u7cfb\u7d71\u64c1\u6709\u5f37\u5927\u7684\u6578\u64da\u5206\u6790\u529f\u80fd\uff0c\u53ef\u4ee5\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u548c\u4eba\u5de5\u667a\u80fd\u6280\u8853\u4f86\u5206\u6790\u6d88\u8cbb\u8005\u884c\u70ba\u6a21\u5f0f\u3002\u9019\u4e9b\u5206\u6790\u7d50\u679c\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u9810\u6e2c\u5ba2\u6236\u7684\u9700\u6c42\u548c\u504f\u597d\uff0c\u5f9e\u800c\u66f4\u597d\u5730\u5b9a\u4f4d\u5e02\u5834\uff0c\u63d0\u4f9b\u6709\u91dd\u5c0d\u6027\u7684\u500b\u4eba\u5316\u670d\u52d9\u3002<\/li>\n\n\n\n<li>\u81ea\u52d5\u5316\u884c\u92b7\u6d3b\u52d5 \uff1aCRM \u7cfb\u7d71\u53ef\u4ee5\u81ea\u52d5\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u6839\u64da\u6d88\u8cbb\u8005\u7684\u7279\u5b9a\u689d\u4ef6\u548c\u884c\u70ba\u89f8\u767c\u76f8\u61c9\u7684\u71df\u92b7\u6d3b\u52d5\u3002\u4f8b\u5982\uff0c\u7cfb\u7d71\u53ef\u4ee5\u767c\u9001\u500b\u6027\u5316\u7684\u96fb\u5b50\u90f5\u4ef6\u3001\u63a8\u9001\u8a0a\u606f\u6216\u63d0\u4f9b\u512a\u60e0\u5238\uff0c\u4ee5\u5f15\u5c0e\u6d88\u8cbb\u8005\u56de\u6d41\u4e26\u589e\u52a0\u4ed6\u5011\u7684\u53c3\u8207\u5ea6\u3002<\/li>\n\n\n\n<li>\u63d0\u4f9b\u4e00\u81f4\u7684\u5ba2\u6236\u9ad4\u9a57 \uff1aCRM \u7cfb\u7d71\u78ba\u4fdd\u6d88\u8cbb\u8005\u5728\u4e0d\u540c\u6e20\u9053\u4e0a\u90fd\u80fd\u7372\u5f97\u4e00\u81f4\u7684\u9ad4\u9a57\u3002\u7121\u8ad6\u662f\u5728\u7db2\u7ad9\u3001\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u9084\u662f\u5be6\u9ad4\u5e97\u9762\uff0c\u6d88\u8cbb\u8005\u90fd\u80fd\u611f\u53d7\u5230\u500b\u4eba\u5316\u7684\u670d\u52d9\u548c\u95dc\u6ce8\u3002\u9019\u7a2e\u4e00\u81f4\u6027\u6709\u52a9\u65bc\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u4fc3\u4f7f\u6d88\u8cbb\u8005\u56de\u6d41\u3002<\/li>\n<\/ol>\n\n\n\n<p>CRM \u7cfb\u7d71\u662f\u4e00\u7a2e\u96c6\u4e2d\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u3001\u4e92\u52d5\u548c\u884c\u92b7\u6d3b\u52d5\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6236\u3001\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u670d\u52d9\uff0c\u4e26\u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<p>\u901a\u904e CRM 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